Roger Williams University Dance Theatre Company
SPIRITS - A series of vignettes captured from RWU Dance Theatre’s student showcase, Moving History.
During my junior and senior years of college, I worked alongside the Roger Williams University dance program and their audition-based Dance Theatre Company as their social media manager, graphic designer, and content creator.
Logo Redesign
I updated the company’s official logo for quality and cleanliness of design with two main variations. My goal was to create something simple, yet recognizable to be used on physical flyers, clothing, and social media.
The logo designs highlight the iconic shape of RWU’s Performing Arts Center, which is better known on campus as “The Barn.”
Social Media Management
I managed @rwudancetheatre on both Instagram and Facebook from 2023-2024.
Responsibilities included: designing promotional materials and carousel posts, caption writing, frequent story posts, photo editing, making reels
My goal with this specific project was to increase overall engagement on socials and to expand the company by increasing the number of dancers interested in membership. Both of these goals were met, with an average engagement increase of about 42% on my posts compared to previous posts, and a membership increase of 25% from fall semester to spring semester.
Poster and Program Design
I designed multiple variations of promotional material to be displayed on campus for the company’s shows, events, auditions, and residencies.
Clothing Design
I had the amazing opportunity to partner up with Champion Teamwear to design the RWU Dance Theatre Company merchandise line for the 2023-2024 season.
I designed crewnecks, hoodies, sweatpants, and T shirts using the official logos that I previously created.
The entire company loved receiving their merchandise and wearing it around campus. All of the items came out so cute, soft, and cozy!
