Back2Health: Virtual Fitness
Strengthening Visual Identity, Content Quality, and Public Relations
Over the past few years, I have worked closely with the personal training studio, Back2Health: Total Fitness to further expand their business into an online space, and thus, Back2Health: Virtual Fitness was born.
Ad Campaign
I worked with Back2Health: Virtual Fitness to design two variants of a social media advertisement targeted towards men and women who are looking to get in shape at an older age.
Using their established red and black color scheme, I wanted to achieve a somewhat edgy, grunge appearance that makes working out at an older age seem “bad-ass” to the consumer.
Social Media Management
I currently have full management of the Back2Health official Instagram and TikTok pages.
Each month, I create a custom content strategy following the trends of both the fitness industry and the social platforms themselves. I use the Canva brand kit to design all promotional images and carousel posts.
Example of basic B2H Tuesday/Thursday monthly content strategy calendar
B2H promotional image for socials
B2H carousel images for socials
Website Design
I used Squarespace to develop the official website for Back2Health: Virtual Fitness online coaching programs.
The website will be launching this October.
Landing page video for Back2Health: Virtual Fitness website
Instructional Video Series
I filmed, directed, and edited the instructional video package that Back2Health: Virtual Fitness will be offering as a part of their online coaching program, which will be launching this October.
